Hi There! The Art of Human Ingenuity AMA conference
As part of my internship at BrandExtract, I worked on the design of the branding for AMA Houston’s 2024 Marketing Edge conference, titled “Hi There! The Art of Human Ingenuity.” The concept pushed back against the idea that AI is replacing us, instead celebrating the irreplaceable role of human creativity. A simple hand wave became the central visual, a reminder that every breakthrough starts with someone saying “hi.” It was a playful yet intentional campaign that championed the human spark as part of this Houston marketing conference.
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Project Type: Branding | Internship
Affiliation: Brand Extract
Programs: Adobe Illustrator
Context
This convention was hosted at ARTECHOUSE Houston, a venue with elaborate light art. Because of that, we incorporated gradients and colorful venue images so that the event collateral would synthesize with the venue. We designed the event banner and social/web assets in addition to the brand guide.
