The challenge was to create a brand identity for Aspire Fertility that balanced medical authority with emotional warmth. Aspire’s commitment to advanced care, inclusivity, and empathy needed to come through clearly without feeling clinical or distant. The solution was a tech-forward, yet compassionate identity that conveys trust, clarity, and optimism. It reflects both the science behind the care and the deep human experience of the journey to parenthood.

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Project Type: Branding
Affiliation: University of North Texas | Wayne Geyer
Programs: Adobe Illustrator, Blender