Hill’s Pet Nutrition, new supplement diet and packaging redesign
Hill’s Pet Nutrition, long trusted for its vet-recommended Science Diet, is evolving to meet the needs of modern pet parents who seek more enriching, fresh, and customizable nutrition. This campaign introduces a new line of supplemental products—including a lick mat, kibble topper, salmon supplement, and treat tube—designed to enhance variety and health benefits. Alongside these offerings is a rebrand that expands Hill’s identity with a teal-accented palette and icon system to convey product benefits clearly. Together, these changes position Hill’s as a science-driven, affordable, and up-to-date pet wellness brand.
——-
Project Type: Branding
Affiliation: University of North Texas | Wayne Geyer
Programs: Adobe Illustrator, Adobe Photoshop
Modernizing the Logo
The Hill’s logo was updated with a new teal accent to represent the supplement line and a more modern, scientific feel. Rounded forms keep it familiar and approachable, while clean lines reflect the brand’s clinical roots.
