Scorability is a recruitment technology that gives scouts access to deep, holistic player data—including academics and performance—saving time and travel. This ad visualizes that data by superimposing a blueprint onto the athlete, highlighting how Scorability sees beyond the surface. Featured in a sports scouting publication, the design emphasizes the platform’s tech-forward edge. The tagline "Stats for the Win" reinforces how essential data is to building a winning team.

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Project Type: Advertising
Affiliation: University of North Texas, Doug May
Programs: Adobe Illustrator, Adobe Photoshop
Awards: Graphis Silver 2025